To draw readers, lifestyle magazines frequently adopt a gender profile. Although they are intended for a specific gender profile, they may be read by anyone. For instance, GQ is a men's lifestyle publication that publishes articles on male culture, fashion, and style. With similar content based on female interests, Cosmopolitan targets a female demographic. GQ may be purchased by female readers, but the articles will be written with men in mind. Press kits are created by several large magazine publishers to entice potential advertisers. The press kit will contain information on the magazine's audience demographics as well as details on the target audience for the advertisers.
